Nuuly E-Mail and Social Media
As a personal design challenge,
I developed this project to align with the visual identity of Nuuly, which is a clothing subscription service known for vibrant branding and chic, contemporary style.
I’m inspired by the way Nuuly’s email designs consistently draw me in, as someone who usually ignores promotional emails.
My goal was to capture that same scroll-worthy quality and stylish layout.
This project highlights my ability to adapt across multiple formats while maintaining a cohesive and on-brand aesthetic.
E-Mail Design
Aimed at promoting Nuuly’s new spring collection of floral patterns and textures, the design features interactive elements like clickable buttons that guide users directly to key pages on the website, mirroring the seamless user experience Nuuly prioritizes.
To stay true to the brand’s voice, I included a playful, on-trend phrase: “April Showers of Compliments.” It’s a fun nod to both the spring season and the idea that these stylish pieces are sure to turn heads. The result is an email that feels fresh, engaging, and perfectly aligned with Nuuly’s aesthetic and target audience of modern young women.
I also incorporated the word “we” and a Refer a Friend button, aligning with Nuuly’s strong focus on community and word-of-mouth growth. Finally, I included clear pricing information at the bottom to mirror the transparency and accessibility that’s central to the brand’s customer experience.
Instagram Graphics
Below is a series of repurposed social media graphics, using the same visual style and theming as the email design to ensure consistency across platforms.
This project highlights my ability to adapt across multiple formats while maintaining a cohesive and on-brand aesthetic.