Release Over 20
As a Student Designer at CreateAthon,
I designed deliverables for Release Over 20, a Charleston-based initiative that educates fishermen on the importance of releasing fish over 20 inches to protect future fish populations.
CreateAthon is USC’s annual 24-hour design event where student teams create strategy and content for local non-profits. My team and I collaborated on the all-nighter of our lives, producing content and designing a cohesive campaign that included branding, social media assets, and promotional materials all tailored to support our nonprofit’s mission and help amplify their impact in the community.
See my work below!
Client Work
Our client requested a billboard and a print ad for fishing magazines, all aligned with their existing brand kit to maintain their grassroots, honest feel. In addition to those deliverables, I designed custom stickers for tackle boxes and water bottles to support their merchandise line and spread awareness in a fun, approachable way.
