High Noon Tangerine Launch
Inspired by the rise of visually dynamic
drink ads, I explored product photography
by creating a social media campaign for
High Noon’s new tangerine flavor.
I aimed to match High Noon’s bright and beachy photography style by shooting on a simple white table, positioning two angled studio lights to create depth, and adding a water spray
to give the can a cold, refreshing look. The goal was to create a bright, eye-catching visual that aligned with current trends and the brand’s summer vibe.
Adobe Firefly Image Prompting
To complement my product shot, I used Adobe Firefly to generate a tropical tangerine scene highlighting the crisp, refreshing taste of the new flavor seen in graphic three below. I also generated the slices used in the first two graphics and removed backgrounds in Photoshop. I incorporated their brand font and slogan, “Real vodka. Real juice.” to keep the design cohesive. While their Instagram feed leans into greens and blues, I used a bright, warm orange to stand out visually in their lineup.
