Royal Palm Terrace Apartments Web Design
As the Marketing Specialist at Royal Palm Terrace Apartments, I led a full creative rebrand of the property’s digital presence.
By designing a new website and writing elevated copy, I aimed to better reflect the community’s value and unique perks within the local market. I elevated the property’s online appeal through outsourcing professional photography and 3D tours, which increased web traction and generated more qualified leads, helping Royal Palm remain competitive in a saturated housing market.
Design & Layout
I analyzed the digital presences of our competition to highlight strengths and weaknesses to best inform my strategy for the web re-design. I knew I wanted to highlight the 15 different floorplans available and make pricing, dimensions and applications as easy to locate as possible.
Royal Palm prides themselves on their friendly atmosphere and local ownership in a world of stiff landlords so I emphasized these values within the design, copy and color choices. I also streamlined the application process to a simple form as opposed to the old process which was paper only, leading to more leases signed.
